Designing the right things and then designing these things right.
What even is design? It is such a broad concept that sometimes it can come across as fugazi, at least that is what I initially thought. But when properly understood and implemented, design is one of the most valuable and important concepts to exist and it applies to absolutely everything. Design must be strict, structured, innovative, historical and necessary.
UX is a particular concept under design that focuses on the uses experience and journey with the product. UX aims to provide the user with the best experience and most importantly addressing the "Why" (As in Why they are using this product in the first place) head on! Having only recently really come across this notion, I have come to realise that it is one of the most critical things in running/launching any product/company/business and it also goes hand in hand with traditional engineering.
Watching Steve Job's marketing video for NeXT from 1991 gives you a clear example of the very first UX proposal. Here, he speaks to internal company team members about how NeXT should position themselves in the industry to capitalise on market share and gain superiority of their competitors. If one really understands and listens to the ideas that he is pushing throughout the video in terms of his strategy, it is so evidently clear that there is absolute brilliance in the way he is thinking! In every circumstance he is aiming to give the user (a.k.a. customer) the best and most meaningful experience with the product. And that is exactly the mindset and process that he took to Apple to launch the most desired tech products in the world.
I know that UX wasn't officially coined until around 2006 by Don Norman, but its concepts and need have been juggled long before. If one can really understand their customer and user needs then they can eliminate any resultant failures almost immediately. Coming back to my initial statement, if we really focused on first designing the right things - the things that the user actually not only just wants but desperately needs !! there will be no need to struggle to come up with overly wacky and left a field concepts because now you will be truly addressing a problem at its core. Why is Reddit one of the most successful companies in the world, yet it's UI has literally no aesthetic appeal? Because the website at its core allows the user to achieve exactly what they set out to achieve!
So contrary to what most people think and the average mindset, UX really has nothing to do with building pretty websites or apps or sticky notes or coloured markers. Sure, those things have involvement but instead it is about being a problem solver, observing the world around you and noticing what can be enhanced, changed, innovated and optimised. All with one goal in mind - to give the user the best experience possible.
My journey with these concepts has really only just begun, but the more that I learn the more that I truly see the dependence that society has on UX and how obtaining a UX mindset is nothing but absolutely beneficial- nothing fugazi at all!